I came to the point that I am actively avoiding Amazon for any purchase. It happened multiple times that they give better price to someone coming to Amazon fro

I came to the point that I am actively avoiding Amazon for any purchase. It happened multiple times that they give better price to someone coming to Amazon from the search engine in incognito window than to their logged in Prime member searching for a product directly on Amazon. Now I always use günstiger.de or idealo.de or some other meta search engine to find what I need, as well as many other people. The same way internet search engines killed big portals back in the time, Amazon is going to be killed by specialized search engines, though it may take a while.