I'm sure lots of e-commerce companies feel this pressure. Where I work, an Additional Revenue team was created for this kind of thing - sponsored results, ads,

I'm sure lots of e-commerce companies feel this pressure. Where I work, an Additional Revenue team was created for this kind of thing - sponsored results, ads, cross-sells, etc. It's viewed as free money on the table, since it is relatively easy to estimate the income and the dev work required, but much harder to measure user experience and customer loyalty.