>“Nobody is scrolling beyond the first page when they do a search,” Jason Goldberg, SVP of commerce at SapientRazorfish, a digital marketing agency, told Recode

>“Nobody is scrolling beyond the first page when they do a search,” Jason Goldberg, SVP of commerce at SapientRazorfish, a digital marketing agency, told Recode. “If you want to be discoverable, you have to find a way to show up in search results.” Bullshit. Amazon search is sketchy and reviews (both number and quality) are often unreliable, so I spend far longer than I want to looking through reviews to spot the fakes and try to find products that are actually of good quality. I've actually started buying important things from elsewhere again. Many companies on Amazon are in a race to the bottom in both price and quality. That's fine for some products, but not for anything that's going to get regular use.