5 ms·
> How would you solve the counterfeit goods and preventing people from gaming the review system problems? No idea what do to about the reviews, but the first s
by ckastner 8y ago
> How would you solve the counterfeit goods and preventing people from gaming the review system problems?
No idea what do to about the reviews, but the first step to the counterfeit goods problem is simple: once you've received X complaints about a counterfeit product, stop selling the product.
Continuing to sell a product for which there are numerous and credible indications that they are counterfeit is borderline fraud.
- 394549 8y ago> No idea what do to about the reviews, They need to patrol the sources for fake reviews (facebook groups, etc) and perform sting operations to catch the sellers who solicit them. It shouldn't be too hard, a simple Facebook search finds hundreds of groups and thousands of solicitations. Once you identify a seller that does this, you ban them from Amazon, as well as everyone who's given their products a fake review (for the reviewers, it should probably be a three strikes thing before they're banned, since a lot of them seem to just like free stuff). > but the first step to the counterfeit goods problem is simple: once you've received X complaints about a counterfeit product, stop selling the product. > Continuing to sell a product for which there are numerous and credible indications that they are counterfeit is borderline fraud. I'd say the second step is to roll back many of Amazon's practices that make counterfeiting harder to detect, for instance how they can commingle inventory between sellers (if those sellers weren't careful when they made their listing). That makes it impossible for the sellers to have meaningful reputation scores, since bad-actors can sell their counterfeits through honest-actor storefronts (and vice versa). The third step is to implement better supply chain management and vetting of suppliers. Not everyone should be able to set up a marketplace store and sell any product. There needs to be effective vetting of sellers and it should be hard enough to setup a marketplace account they can't just create a new one when their last one is banned. There should also be especially stringent vetting around listings for frequently fake and counterfeit products, like SD cards. The fourth step is to implement active counterfeit and fake product detection (through test purchases). If a particular item is too often fake or counterfeited, Amazon should ban it from the marketplace and only sell inventory directly sourced from the original manufacturer. None of these things should be too hard for a company with Amazon's resources to effectively implement. The fact that it hasn't says that these problems aren't a priority for it.
- taeric 8y agoHave you established that there are "numerous and credible indications" for all counterfeit products? I would, perhaps naively, think that this is just shifting the exact same problem to the reports. That is, reviews and reports are likely easier to manipulate/game than physical products. Not just in "ballet stuffing" but through many other means. (That is, it is probably easy to get credible people to also vouch for products while you are shipping counterfeit ones.) To that end, I'd imagine it is easy to get rid of someone that sells 100% fake items. But how hard is it to drop someone that sells 10% fake items? In bulk, that is still damaging. And is still probably lucrative for the seller. Basically, I'd expect (again, perhaps naively) that painting it as a boolean trip actually makes it easier for the cheaters.
- ckastner 8y ago> Have you established that there are "numerous and credible indications" for all counterfeit products? No, just anecdata, including personal experience. But the anecdata seems widespread enough. > To that end, I'd imagine it is easy to get rid of someone that sells 100% fake items. But how hard is it to drop someone that sells 10% fake items? I have absolutely zero experience with retail, but I'd probably set the bar at 0%. Any deviation from that 0% must be explained satisfactorily: "how did this happen", "what measures have been taken so that this doesn't happen again", etc.
- lolsal 8y ago> No idea what do to about the reviews, but the first step to the counterfeit goods problem is simple: once you've received X complaints about a counterfeit product, stop selling the product. If you don't have an idea of how to solve the review problem, I'm not convinced you've thought through the "received X complaints about a counterfeit product" problem and your proposed solution. In your system, I could easily assault my competitors with counterfeit claims and get their products removed. This already happens with reviews and other sort of reports/returns.
- ckastner 8y ago> If you don't have an idea of how to solve the review problem, I'm not convinced you've thought through the "received X complaints about a counterfeit product" problem With "complaint", I meant a formal complaint to Amazon, over a proper channel, either by contacting Amazon Support, or during the returning process (I'm returning this product because it is counterfeit").
- kaitai 8y agoThis just can't work on a logistical level. Let's look at diapers. There are lots of reports of counterfeit Huggies and Pampers. In some cases, it's true -- they're counterfeit. Recently, though, Huggies changed the 'movers & poopers' line or whatever they call it. Since consumers didn't know about the change beforehand (new leg-hole shape, for instance) there were many reports that those were counterfeit, and Huggies had representatives deployed to answer Amazon reviews that showed the legit redesigned diapers and falsely called them counterfeit. Moreover, what would happen to Amazon if they stopped selling Huggies and Pampers? Collapse! or maybe just a 20% loss of revenue! Do you know how many people go Prime purely so they can get their diapers autoshipped? and the formula, and the breastmilk bags, and the wipes? My family signed up for Prime solely because of baby crap, and once that baby crap is not needed, Prime ends. But for most people, Prime continues from baby to toddler to whenever they remember to stop auto-renewing. This is a huge market. Amazon cannot afford not to fix their supply chain legitimacy issues. But they can't just stop selling the product. Agree that it's fraudulent to keep selling counterfeits, agree that they need to fix it or all those Prime parents are going to switch to Target for their brand-name diapers. It's not simple, though.
- ckastner 8y ago> Amazon cannot afford not to fix their supply chain legitimacy issues. If they can't run a legitimate business properly, then that's their problem. Take a look around -- plenty of other profitable retailers don't have this problem. > But they can't just stop selling the product. Not only can they, they must. You can't continue with illegitimate business just because you'd be unprofitable otherwise.