I'd look to IBM or other companies that have already worked their way from a monopoly to a dominant commodity player. Specifically I would work on making the b

I'd look to IBM or other companies that have already worked their way from a monopoly to a dominant commodity player. Specifically I would work on making the brand name as strong as possible, and put a very high value on quality assurance and scalability. I'd try to set up a reputation of, "Nobody ever got fired for buying Microsoft." I'd try to dominate the mid-low server market with ease of use for business applications and become the "premium brand". Microsoft isn't going to beat Google or Apple or Redhat at their respective games.