There's many parallels to the Netherlands: people sometimes use Amazon.de, we have our own digital payments system (iDeal), and our own local competitors (Bol.c

There's many parallels to the Netherlands: people sometimes use Amazon.de, we have our own digital payments system (iDeal), and our own local competitors (Bol.com the traditional big one, and a more recent new entry Coolblue.nl which has also gained a significant foothold). That said, when I recently wanted to order something online to be sent to Sweden, I was surprised to find that Adlibris indeed only sold books, whereas Bol.com is really more similar to Amazon: it historically started with just books, now has a far wider selection, and does next-day and sometimes same-day delivery. I guess the lesson is that this "glimpse" of a world without Amazon is really just a glimpse of one of many possible worlds without Amazon.