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In-App Purchases Yield More Revenue Than Mobile Ads
- benologist 16y agoWow who'd have thought that microtransactions, a billion dollar segment of the gaming industry, are worth more than impression / click / action based advertising! There's a reason Zynga's worth so much and it's not because people view an ad on the way to their precious farm.
- gaylordzach 16y agoReal money for (mostly) virtual non-sense. It's a natural evolution from the ringtone business we've seen years ago. I am not surprised.