At this point (with cricket powders, et al) I think a big reason is because it's so dang expensive. If crickets are touted as this miracle protein that are eas

At this point (with cricket powders, et al) I think a big reason is because it's so dang expensive. If crickets are touted as this miracle protein that are easy to farm, low impact on the environment, and are still considered to be undesirable, then why are these companies charging $35/lb for their protein powder when you can get whey or pea powder for $6-8/lb?