It would have taken my community a lot longer to switch over from our Teamspeak server [0] and come to Discord if they were called guilds. We don't play MMOs,

It would have taken my community a lot longer to switch over from our Teamspeak server [0] and come to Discord if they were called guilds. We don't play MMOs, aren't very organized, have a very flat hierarchy, (admins, regulars, new users) and don't stick to one game very long. The word guild comes with too much baggage, and that single word choice would likely mean we'd still be on Teamspeak to this day. I don't think I'm exaggerating that point either. I never considered "server" a poor name, even knowing that it was probably not one dedicated physical server in reality. It's simply the right nomenclature for the target audience. [0]: A Teamspeak server is definitely a server as I assume you define them.