> Explaining what Mapistry does and the problem we solve to investors is not easy. Customers get it because they have the problem, but investors never have the

> Explaining what Mapistry does and the problem we solve to investors is not easy. Customers get it because they have the problem, but investors never have the problem we’re addressing, so this paragraph was a tough one. Explaining the problem is only half the battle. You also have to prove that a large number of potential customers actually have said problem and are willing to pay money for a solution, and you need more than an clear elevator story to do that - you need hard data.