I click ads on Google for 2 reasons: 1) If I feel the thing is a scam, I'm costing them money 2) to comparison shop...I figure if someone buys ads for a keywor

I click ads on Google for 2 reasons: 1) If I feel the thing is a scam, I'm costing them money 2) to comparison shop...I figure if someone buys ads for a keyword, then they are somewhat relevant...so it gives me 4-5 companies to start my search with(obviously I also check out organic search results)