So do "YouTube stars" most of the large channels are run by media companies either established one or ones that was set up to support the channel. All the peop

So do "YouTube stars" most of the large channels are run by media companies either established one or ones that was set up to support the channel. All the people they interviewed are relatively no-body they are small fish if anything their "mistake" wasn't taking it as a business they thought they can record a few videos on their phone edit them in FCP and make a metric ton of money hence the "winning the lottery" analogy that went through the article. There aren't shortcuts in life people shouldn't expect to get paid for little to no effort put in, and yes if you are reaching 50,000 people by selling yourself you need to be willing to well whore yourself out because you are the product, if you are running a tech channel or something similar then you often run it closer to say how a TV channel would be run with different shows/segments, you can and do hire additional hosts/anchors and eventually build a whole media production group. But even the "vlog" channels aren't a solo gig all the large ones did a behind the scenes videos which they showed just how many people are involved in producing those videos, if you have a revenue of say $500,000 you can't expect to be able to do on your own, even on half of that you can easily hire multiple people and still make a more than enough money. Cameramen/crew, editors people to handle PR and out reach can be hired for $50K even with experience and in reality much less especially considering that given the production scope you can afford to hire people straight out of college or even high school.