Google dominates with the tech-minded public and in-the-know businesses. Having said that, and being in a related business that sells to finance departments, I

Google dominates with the tech-minded public and in-the-know businesses. Having said that, and being in a related business that sells to finance departments, I can tell you that a lot of the companies in the market for this type of product haven't heard of Google Spreadsheets (yes, really). Now the challenge for Hypernumbers is going to be getting awareness. A lot of the target market isn't going to actively look for a product like this, so you have to find ways of getting your name out there, i.e., buying mailing lists and even doing snail mail campaigns. It's an uphill battle, but if they can tell the right story to their prospective customers, it can be an easy sell.