I guess I'm in the "most people" category, thanks for the pointing this out. I found someone studying this https://harvardmagazine.com/2017/07/the-rise-of-vegan

I guess I'm in the "most people" category, thanks for the pointing this out. I found someone studying this https://harvardmagazine.com/2017/07/the-rise-of-vegan-culture https://harvardmagazine.com/2017/07/the-rise-of-vegan-cultur... -- https://www.ninagheihman.com/ https://www.ninagheihman.com/ writing a book "Veganized: How Cultural Entrepreneurs Transformed a Fringe Movement" but it seems they are vegan, so presumably this book will just further the influence you mentioned. Do you know of any neutral academic studies of vegan influence in media?