I'll concede your white pages point because people search for the term White Pages. But do you really think people who aren't already familliar with the compan

I'll concede your white pages point because people search for the term White Pages. But do you really think people who aren't already familliar with the companies are doing blind searches for Mint or Dropbox? More to the point do you think pemople will really be searching for "aday" or "kokua" ("I need some help with this math problem so I think I'll just randomly type Kokua into Google and see what happens")