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They matter HUGELY for any search match. WhitePages.com (from my understanding) gets scads of direct traffic and googles for "white pages". It's HUGE for seo
by webwright 16y ago
They matter HUGELY for any search match. WhitePages.com (from my understanding) gets scads of direct traffic and googles for "white pages". It's HUGE for seo (spend a few hours doing random searches and see how many searchquery.com domains you see).
Not to mention brand credibility. Others have mentioned Mint.com (which they paid a pretty penny for). Dropbox got dropbox.com pretty recently (switching from "getdropbox.com").
And, word of mouth marketing.
Plenty of examples of companies succeeding with weak domain names, but yeah-- I think "killer" domain names matter a LOT.
- TomOfTTB 16y agoI'll concede your white pages point because people search for the term White Pages. But do you really think people who aren't already familliar with the companies are doing blind searches for Mint or Dropbox? More to the point do you think pemople will really be searching for "aday" or "kokua" ("I need some help with this math problem so I think I'll just randomly type Kokua into Google and see what happens")