Building a Story Brand - How to communicate your value so people will listen. Fanatical Prospecting - the entire sales process. New books aren't changing the sa

Building a Story Brand - How to communicate your value so people will listen. Fanatical Prospecting - the entire sales process. New books aren't changing the sales game... the same principles apply today as they did 50 years ago: fill a pipeline with outbound calls and then close as many accounts as you can.