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You can't get into the top stories carousel on mobile SERPs unless you provide an AMP page and let Google cache it. Of course, not everyone who provides an AMP
by snowwrestler 8y ago
You can't get into the top stories carousel on mobile SERPs unless you provide an AMP page and let Google cache it.
Of course, not everyone who provides an AMP page and lets Google cache it gets into that carousel, so not everyone gets the benefits. But the point is, you can't even give yourself the opportunity for that traffic bump unless you play the game exactly as Google demands.