The problem with the "AMP being the only reasonable alternative" argument is that web sites are bloated exactly because of the ads and trackers. Google wants to

The problem with the "AMP being the only reasonable alternative" argument is that web sites are bloated exactly because of the ads and trackers. Google wants to be seen as a white knight for something they themselves create in the first place. AMP is a dead end, and you could as well give up altogether. For any self-respecting publisher, demonstrating such (economical, technical, and political) incompetence ruins any confidence in a minimum level of digital media competence, so what hope is there for a reader to find journalistic content worth reading?