> it brings better placement in search results Recent data suggests otherwise: http://blog.chartbeat.com/2018/08/23/research-study-1-3-publishers-see-clear-tra

> it brings better placement in search results Recent data suggests otherwise: http://blog.chartbeat.com/2018/08/23/research-study-1-3-publishers-see-clear-traffic-boost-amp/ http://blog.chartbeat.com/2018/08/23/research-study-1-3-publ... What AMP does is allow product ppl to use Google's authority to cut out all the script crap that Sales lobbies for, even if they have to lie a bit. I.e., "If we don't do AMP, we'll make Google mad and sink in organic rankings" is a much stronger argument than "We ought to remove all these modals and trackers and stuff because no sane user wants this crap thrown at them."