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> it brings better placement in search results This is the only reason anyone bothers with AMP. And the reason Google does that--and the only reason Google pu
by snowwrestler 8y ago
> it brings better placement in search results
This is the only reason anyone bothers with AMP.
And the reason Google does that--and the only reason Google pushes AMP at all--is so that they can become an intermediary between the publisher and their customers. If you're concerned about walled gardens, and you think AMP is the solution, I'd suggest you're not thinking clearly about what AMP actually is.
- joegahona 8y ago> it brings better placement in search results Recent data suggests otherwise: http://blog.chartbeat.com/2018/08/23/research-study-1-3-publishers-see-clear-traffic-boost-amp/ http://blog.chartbeat.com/2018/08/23/research-study-1-3-publ... What AMP does is allow product ppl to use Google's authority to cut out all the script crap that Sales lobbies for, even if they have to lie a bit. I.e., "If we don't do AMP, we'll make Google mad and sink in organic rankings" is a much stronger argument than "We ought to remove all these modals and trackers and stuff because no sane user wants this crap thrown at them."
- snowwrestler 8y agoYou can't get into the top stories carousel on mobile SERPs unless you provide an AMP page and let Google cache it. Of course, not everyone who provides an AMP page and lets Google cache it gets into that carousel, so not everyone gets the benefits. But the point is, you can't even give yourself the opportunity for that traffic bump unless you play the game exactly as Google demands.