This model wasn't that bad. Given this was print, the ads were somehow vetted - chumboxes (Outbrain/Taboola) wouldn't exist, because even the shittiest of newsp

This model wasn't that bad. Given this was print, the ads were somehow vetted - chumboxes (Outbrain/Taboola) wouldn't exist, because even the shittiest of newspapers would say "What is this bullshit?" and put a stop to that. Even the people at the printing plant would be perplexed if they had to print that shit. Going further, even the business model of chumboxes wouldn't exist - back in the days of print, ads were mostly used to sell a product; where as the point of chumboxes is to drive more eyeballs to other sites where they can look at other ads; the content itself is worthless. Nowadays, ads are delivered programmatically from a third-party, which means the newspaper has no way to even know what garbage is going to be displayed to their readers. This is the real problem.