One large component is the inability of these companies to calculate the cost of the adtech on their pages. They simply don’t have anyone who can measure the n

One large component is the inability of these companies to calculate the cost of the adtech on their pages. They simply don’t have anyone who can measure the negative impact of slowing page speed, obscuring articles, increasing comics rate, scrolling jankiness, etc. The adtech providers optimize around ease of install (one line of JavaScript!) over any costs that will entail for customers.