> Even acquisitions that included consumer-facing products like Beats, Beddit, and Shazam (pending approval) were ultimately about the technology behind the pro

> Even acquisitions that included consumer-facing products like Beats, Beddit, and Shazam (pending approval) were ultimately about the technology behind the products. I doubt the Beats acquisition is about the technology behind their headphones, especially with their questionable acoustics engineering [1]. The music service sounds more plausible, but then it wouldn't be about technology either. [1]: https://www.designnews.com/gadget-freak/beats-dre-teardown-weak-engineering-meets-strong-marketing/113333861745594 https://www.designnews.com/gadget-freak/beats-dre-teardown-w...