It's interesting there is more concern and discussion regarding social media privacy but very little discussion of this PII information that consumers are not a

It's interesting there is more concern and discussion regarding social media privacy but very little discussion of this PII information that consumers are not able to control at the moment. Why should consumers not be able to control who can access this PII data and when they can request it be deleted? They can do so with social media data, so why not this? If they do choose to delete it with a given company another company can retain it who has exercised more fiduciary responsibility by keeping consumers secure. If the company changes and fixes the holes then consumers should be able to start sharing data again with that company from that point forward.