Let's look at Amazon's fulfillment platform. Currently every warehouse is strongly coupled to the platform, and the platform is strongly coupled to Amazon's log

Let's look at Amazon's fulfillment platform. Currently every warehouse is strongly coupled to the platform, and the platform is strongly coupled to Amazon's logistics, and Amazon.com , the site. This offer a huge barrier for competition. But what if we've create a platform that is totally independent of Amazon(so that other retailers will use it), a platform that decouples warehouses from itself, so that new warehouses(owned by entrepreneurs) are freely added to that system and free to compete with it's other - maybe under the guide of a benevolent dictator(for example guiding toward optimal places at a specific time)? and the platform, since it's regulated as a utility, is pretty open and runs under fair rules ? At the very least, it's a much more competitive system.