Well, they wouldn't have enough money to market themselves. Or if they were independently wealthy and leveraged people's outrages to get elected, well that work

Well, they wouldn't have enough money to market themselves. Or if they were independently wealthy and leveraged people's outrages to get elected, well that worked last presidential election. Seriously though, internet + mass-media-driven outrage on a topic like this is probably much smaller than people think whereas less squeaky outrages (e.g. the ACA) have huge angry-yet-silent bases.