Notice how the focus was on the benefits the product brought to the end user and the industry, not on how it actually worked. Technical people tend to get this

Notice how the focus was on the benefits the product brought to the end user and the industry, not on how it actually worked. Technical people tend to get this wrong with pitches that are all about the "how", when they should be about the "why". We hackers tend to love the details of how something works. Regular people just care about the benefits that a black box brings to them.