When you take on a project that requires leverage of 100:1 over your current annual profit, I'd argue you are a startup again. That commitment will easily swall

When you take on a project that requires leverage of 100:1 over your current annual profit, I'd argue you are a startup again. That commitment will easily swallow the company. Note: I'm generously estimating their profit at around $1M year. ~$100M was the cost to bring up the Essential phone.