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Actually yes - this perspective would discount the immense value of brand, design, narrative and belief. And before you think that that stuff is "not real", con
by alexpetralia 8y ago
Actually yes - this perspective would discount the immense value of brand, design, narrative and belief. And before you think that that stuff is "not real", consider that the reason you do anything is because of some dominant narrative you may or may not have reflected on.
Narratives are what get people build rockets and go to the moon, or build them and go to war instead.
- Soundest 8y agoWhilst that's true, narratives at some point do have to meet reality. If rental prices drop by 10%, it doesn't matter what you believe, WeWork will be underwater.
- hcknwscommenter 8y agoWework is underwater. Have you seen their bond offerings? They will default.
- smsm42 8y agoThese things are definitely real. But while building a brand that elicits cult-like behavior from its followers is undoubtedly a huge marketing success, of which all other marketers should be justifiably envious, is it "changing the world"? The would has seen such efforts - both successful and not - since the first state and the first religion has been founded. > Narratives are what get people build rockets But is WeWork building rockets to go to the moon? Last noticeable thing I remember them doing is banning their workers from eating meat. Beyond that - yep, they rent out offices. So?
- badcede 8y agoThe moon thing was a cold war narrative.