I've noticed that this is especially prevalent on LinkedIn, where you often see people making non-controversial claims (eg implicit bias is bad, the best leader

I've noticed that this is especially prevalent on LinkedIn, where you often see people making non-controversial claims (eg implicit bias is bad, the best leaders care more about what they can do for their employees than what they can get from them, ageism should be actively avoided) in a tone that sounds like they're saying something risky or bold. These statements certainly garner a lot of likes/shares, but I'm unclear what the tangible benefits of this behavior are.