Copywriting has nothing to do with general text writing -- it's about salesmanship in print. Paying a one-time fee of $15k and a small percentage of all future

Copywriting has nothing to do with general text writing -- it's about salesmanship in print. Paying a one-time fee of $15k and a small percentage of all future sales generated by the copy isn't expensive if you compare that to what it would cost to hire even a half-decent salesman, working full-time, for a year. In some cases, a good sales letter can be used for years and years. Take a look at this classic two-page direct mail piece that was used -- with small variations -- during 28 years and made the Wall Street Journal ridiculous amounts of money: http://www.copywriting1.com/2007/10/wall-street-journal-letter.html http://www.copywriting1.com/2007/10/wall-street-journal-lett...