He should try replacing all the "we"'s and "you"'s with "I"'s and "me"'s as as far as I can tell, he's the only one that had to really be dealing with bad news

He should try replacing all the "we"'s and "you"'s with "I"'s and "me"'s as as far as I can tell, he's the only one that had to really be dealing with bad news recently. Also, would drive his point home further as he'd be speaking from personal experience of using those very techniques during the whole Cambridge Analytic scandal.