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So long as the cost to post a review is less than the reward, abuse will continue. The more a company polices reviews and/or verifies legitimacy, the higher th

So long as the cost to post a review is less than the reward, abuse will continue. The more a company polices reviews and/or verifies legitimacy, the higher the "cost" of the review. The value of the review can be diluted by encouraging reviews from actual users. Here, however, the user can't review behavior that is concealed.

ryandrake 8y ago
This is the problem with all review systems. The cost to post reviews is close to zero, and the value of a good review is non-zero. Retailers are yet to find a reliable way to distinguish real from fake reviews, and they have little incentive to do so: no matter how bad the problem is, consumers still inexplicably trust online reviews, so why change?