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So, your alternative is to do nothing. That's a valid alternative. My experience, however, is that the web is clogged up with slow, painful to use web pages. D

So, your alternative is to do nothing. That's a valid alternative. My experience, however, is that the web is clogged up with slow, painful to use web pages. Despite AMP's short comings, I do know that when I click on an AMP page, it's going to load quickly and behave consistently. IMO, those are pretty big benefits it would be good to bring to a larger portion of the web, regardless of it's via AMP or some other mechanism.

ricardobeat 8y ago
Google has already made speed a stronger part of their ranking system, and they could do more; when it comes to performance, they can prioritize fast and bloat-free websites regardless of AMP - I see it being more about controlling the platform, and the advertising revenue that comes with it than an improvement in tech.