It's not just automation it's also digitalization which removes a lot of middle layers which used to be part of the cost. A much better to think about this is f

It's not just automation it's also digitalization which removes a lot of middle layers which used to be part of the cost. A much better to think about this is from the perspective of technology. The music industry is the best example of what happens. Basically, things that used to require all sorts of manufacturing and distribution layers are now more or less compressed into a single digital device.