At first glance, AMP will make life easier for Google's search robots, but the standard would also seem to benefit a competitor like Duck, Duck, Go by standardi

At first glance, AMP will make life easier for Google's search robots, but the standard would also seem to benefit a competitor like Duck, Duck, Go by standardizing code organization, making it easier to find the true 'intention' of a website's pages. Is AMP contrived to benefit Google? For sure, but not sure it's a terrible idea.