I'll contribute this from Redfin's Engineering practice, July 13, 2018: "Google Doesn’t Have the Guts to Make Page Speed Actually Matter" https://redfin.engine

I'll contribute this from Redfin's Engineering practice, July 13, 2018: "Google Doesn’t Have the Guts to Make Page Speed Actually Matter" https://redfin.engineering/google-doesnt-have-the-guts-to-make-page-speed-actually-matter-ab2a1a8fe496 https://redfin.engineering/google-doesnt-have-the-guts-to-ma... Google did just add a "Mobile Speed Score" to each URL in Adwords with a 1-10 scale of unknown composition/weighting that media folks and marketing managers can see, but developers can't really dig into (other than using...Google's Lighthouse for correlations). https://www.searchenginejournal.com/google-introduces-the-mobile-speed-score-grading-pages-on-a-10-point-scale/261005/ https://www.searchenginejournal.com/google-introduces-the-mo... Oh, yeah, it also upsells AMP. Even if you're opposed to or otherwise not going to adopt it as an engineering team, they're clearly going after the non-technical stakeholders to make it happen.