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Pretty interesting that Google is protested that much, while there are no actions of any comparable size against Zalando. Zalando also is a "big tech firm", and
by hobofan 8y ago
Pretty interesting that Google is protested that much, while there are no actions of any comparable size against Zalando. Zalando also is a "big tech firm", and it already has and continues to change Berlin in exactly the way it is claimed of Google, on a much larger scale than Google will in the foreseeable future (since they already have their German HQ in Hamburg).
- Xylakant 8y agoZalando, especially the new office space close to the Lido, has been heavily protested against. The space has been squatted IIRC, but it’s harder to make news by squatting an empty plot. The space close to the Ostbahnhof is less contentious since it’s not right in the middle of a living area but in a newly built commercial zone.
- hobofan 8y agoBut what they are protesting is not necessarliy the office building, but the influx of well paid tech workers that the companies bring with them. There, the building near Ostbahnhof or the Rocket Tower should be just as controversial. In the 3 years of living in Berlin, I feel like the recent Google protests are the only thing that got any significant attention.
- Xylakant 8y agoThe protest is mainly against the gentrification of the immediate neighborhood. So buildings that are less clearly in a living area are less contested.