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a monopoly is not defined by the things you list. it is instead defined by the ability to exert disproportionate power on a market, enough to create favorable c
by clairity 8y ago
a monopoly is not defined by the things you list. it is instead defined by the ability to exert disproportionate power on a market, enough to create favorable conditions for itself (i.e., it's anti-free market).
it's usually characterized by a large, but not necessarily majority, market share in a given industry or segment (monopolies can have as little as 30% market share), and pricing power, both of which google has in search.
- joshuamorton 8y agoWhat is the search pricing power?
- clairity 8y agothe ability to order search results and to choose when and where to display ads provides pricing power for google's many forms of advertising. and google is relatively immune to the reactions of it's competitors, like bing, in how it prices its ads.
- joshuamorton 8y agoBut this is true of all websites. Are you suggesting that AdWords (not AdSense) holds a plurality market share of the online ad industry? Or that search result ads should be evaluated as their own industry? The first is I believe just not true, and the second seems like an issue of p-hacking your way to a monopoly.