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There are plenty of reasons to dislike what Google is currently doing by trying to hide www and pushing amp. None of which are connected with making slow or blo

There are plenty of reasons to dislike what Google is currently doing by trying to hide www and pushing amp. None of which are connected with making slow or bloated sites. If Google really disliked slow and bloated sites they could apply a search penalty for page load and weight. Promoting amp is promoting Google not solving the problem of heavy sites.

gowld 8y ago
2010: https://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708 https://searchengineland.com/google-now-counts-site-speed-as... It’s Official: Google Now Counts Site Speed As A Ranking Factor 2018: https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904 https://searchengineland.com/google-speed-update-page-speed-... Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.
- vanadium 8y ago
  I'll contribute this from Redfin's Engineering practice, July 13, 2018: "Google Doesn’t Have the Guts to Make Page Speed Actually Matter" https://redfin.engineering/google-doesnt-have-the-guts-to-make-page-speed-actually-matter-ab2a1a8fe496 https://redfin.engineering/google-doesnt-have-the-guts-to-ma... Google did just add a "Mobile Speed Score" to each URL in Adwords with a 1-10 scale of unknown composition/weighting that media folks and marketing managers can see, but developers can't really dig into (other than using...Google's Lighthouse for correlations). https://www.searchenginejournal.com/google-introduces-the-mobile-speed-score-grading-pages-on-a-10-point-scale/261005/ https://www.searchenginejournal.com/google-introduces-the-mo... Oh, yeah, it also upsells AMP. Even if you're opposed to or otherwise not going to adopt it as an engineering team, they're clearly going after the non-technical stakeholders to make it happen.
- NeedMoreTea 8y ago
  Yes speed is one of dozens or hundreds of factors. Doesn't seem to be one of the most significant ones, and is very different to having a bar below which sites attract a Penguin-like penalty. Weight in MB appears to be irrelevant to Google ranking. So I stand by my first comment. If they cared there would be a Penguin style update to penalise page excess like they have in the past for poor quality link farms etc.
sincerely 8y ago
Doesn’t google claim that if your website loads as quickly/is as light as amp it will recieve an equal rankings boost?
- lern_too_spel 8y ago
  It is impossible to load as quickly as prerendered AMP, even if you're served out of a data uri.
- joegahona 8y ago
  No, they don't claim that. They also never claim that AMP will get a "rankings boost" -- they say AMP is not a ranking signal.

gowld 8y ago

2010: https://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708 https://searchengineland.com/google-now-counts-site-speed-as... It’s Official: Google Now Counts Site Speed As A Ranking Factor 2018: https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904 https://searchengineland.com/google-speed-update-page-speed-... Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

vanadium 8y ago
I'll contribute this from Redfin's Engineering practice, July 13, 2018: "Google Doesn’t Have the Guts to Make Page Speed Actually Matter" https://redfin.engineering/google-doesnt-have-the-guts-to-make-page-speed-actually-matter-ab2a1a8fe496 https://redfin.engineering/google-doesnt-have-the-guts-to-ma... Google did just add a "Mobile Speed Score" to each URL in Adwords with a 1-10 scale of unknown composition/weighting that media folks and marketing managers can see, but developers can't really dig into (other than using...Google's Lighthouse for correlations). https://www.searchenginejournal.com/google-introduces-the-mobile-speed-score-grading-pages-on-a-10-point-scale/261005/ https://www.searchenginejournal.com/google-introduces-the-mo... Oh, yeah, it also upsells AMP. Even if you're opposed to or otherwise not going to adopt it as an engineering team, they're clearly going after the non-technical stakeholders to make it happen.
NeedMoreTea 8y ago
Yes speed is one of dozens or hundreds of factors. Doesn't seem to be one of the most significant ones, and is very different to having a bar below which sites attract a Penguin-like penalty. Weight in MB appears to be irrelevant to Google ranking. So I stand by my first comment. If they cared there would be a Penguin style update to penalise page excess like they have in the past for poor quality link farms etc.

sincerely 8y ago

Doesn’t google claim that if your website loads as quickly/is as light as amp it will recieve an equal rankings boost?

lern_too_spel 8y ago
It is impossible to load as quickly as prerendered AMP, even if you're served out of a data uri.
joegahona 8y ago
No, they don't claim that. They also never claim that AMP will get a "rankings boost" -- they say AMP is not a ranking signal.