I useful trick I learned is to try and avoid a "Features" link (unless you have a very deep app). The user should be able to tell if the app has the features he

I useful trick I learned is to try and avoid a "Features" link (unless you have a very deep app). The user should be able to tell if the app has the features he wants from the front page. Also, sell. I learned the hard way that under-promising in order to over-deliver may work for the users that do sign up, but it's not worth it for the actual drop in users that do.