I came across an interesting article "Can malt whisky be discriminated from blended whisky? The proof. A modification of Sir Ronald Fisher's hypothetical tea ta

I came across an interesting article "Can malt whisky be discriminated from blended whisky? The proof. A modification of Sir Ronald Fisher's hypothetical tea tasting experiment." http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1550199/ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1550199/ via a blog post over at http://keepyourspiritsup-faune.blogspot.com/2008/12/grey-goose-effect.html http://keepyourspiritsup-faune.blogspot.com/2008/12/grey-goo... Basically, its all about creating a perception of value.