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> In this data, Ariely saw an inefficiency to target. Even though every email, by default, triggers a notification, it’s unlikely that any given email deserves

> In this data, Ariely saw an inefficiency to target. Even though every email, by default, triggers a notification, it’s unlikely that any given email deserves one. So, with the help of some software developers he’d worked with in the past, he tried to come up with a way to tweak the default settings that are baked into email. The result of that work is Filtr, an app that lets users make simple rules, based on the sender, about when an email will show up in their inbox. For example, users can set it up so that emails from family members show up immediately, but non-time-sensitive newsletters show up all at once, at the end of the day. Again... Google is already trying to do this for me. No, thank you - I can easily set up there rules for myself.

close04 8y ago
Just wait for that time when your (free) email provider will temporarily insert the newsletter in your "alert me immediately" rule. Anything that can be offered for money will be offered for money. I hope I'm being too cynical and pragmatic.
- bena 8y ago
  I don't think you are. https://www.youtube.com/watch?v=bi2h2K6D1V8 https://www.youtube.com/watch?v=bi2h2K6D1V8
- TeMPOraL 8y ago
  > I hope I'm being too cynical and pragmatic. Take a look at the comments in the thread about Huawei cheating on benchmarks: https://news.ycombinator.com/item?id=17931549 https://news.ycombinator.com/item?id=17931549. TL;DR: yes, they're doing it, yes everyone else is doing it too, has been doing it since forever, and it's not just phones, it's PC GPUs as well. You're not being too cynical. The world is just fucked up.
  - lylecubed 8y ago
    The world isn't fucked up. The world operates the way it operates. It's your expectations that are fucked up. Human beings love resources (money), power and control. Anything that gives them that can and will be exploited. Approach the world with that in mind and you can anticipate the vast majority of these issues. Game designers do this all the time without worrying about being "cynical".
criddell 8y ago
> Again... Google is already trying to do this for me. No, thank you - I can easily set up there rules for myself. But most people can't. Google isn't doing this for people like you, they are doing it for people like me that either don't know how to set it up or are happy for somebody else to take care of it for them. And even for people like yourself that have the skills to set up these rules - why do you want to? Surely there are higher value projects for you to apply these skills.

close04 8y ago

Just wait for that time when your (free) email provider will temporarily insert the newsletter in your "alert me immediately" rule. Anything that can be offered for money will be offered for money. I hope I'm being too cynical and pragmatic.

bena 8y ago
I don't think you are. https://www.youtube.com/watch?v=bi2h2K6D1V8 https://www.youtube.com/watch?v=bi2h2K6D1V8
TeMPOraL 8y ago
> I hope I'm being too cynical and pragmatic. Take a look at the comments in the thread about Huawei cheating on benchmarks: https://news.ycombinator.com/item?id=17931549 https://news.ycombinator.com/item?id=17931549. TL;DR: yes, they're doing it, yes everyone else is doing it too, has been doing it since forever, and it's not just phones, it's PC GPUs as well. You're not being too cynical. The world is just fucked up.
- lylecubed 8y ago
  The world isn't fucked up. The world operates the way it operates. It's your expectations that are fucked up. Human beings love resources (money), power and control. Anything that gives them that can and will be exploited. Approach the world with that in mind and you can anticipate the vast majority of these issues. Game designers do this all the time without worrying about being "cynical".

criddell 8y ago

> Again... Google is already trying to do this for me. No, thank you - I can easily set up there rules for myself. But most people can't. Google isn't doing this for people like you, they are doing it for people like me that either don't know how to set it up or are happy for somebody else to take care of it for them. And even for people like yourself that have the skills to set up these rules - why do you want to? Surely there are higher value projects for you to apply these skills.