3 ms·
Convincing people to pay exorbitant amounts of money for an odorless, tasteless liquid is surely one of the most brilliant marketing ideas of all time. From ht
by defen 16y ago
Convincing people to pay exorbitant amounts of money for an odorless, tasteless liquid is surely one of the most brilliant marketing ideas of all time.
From http://www.ttb.gov/rulings/97-1.htm http://www.ttb.gov/rulings/97-1.htm:
The standard of identity for vodka was promulgated in 1949, in T.D. 5707, 1949-2 C.B. 252. The standard for vodka provided that it was neutral spirits distilled from any material at or above 190 proof, reduced to not more than 110 proof and not less than 80 proof and, after such reduction in proof, so treated as to be without distinctive character, aroma, or taste. Although no explicit definition of the term "distinctive" could be found in the hearing record, the testimony indicates that vodka is to be as tasteless and odorless as possible.
- jojopotato 16y agoI don't know that folks need much convincing to buy alcohol, especially stuff that is like a blank palette for mixing drinks. People also don't need much convincing to buy luxury products to signal to other folks it seems.
- othermaciej 16y agoDifferent vodkas do taste different, notwithstanding the official standard, and typically the premium ones tend to be better. I have tried blind taste tests. Neutral or not, there are still trace amounts of all sorts of compounds after distillation. Cheap vodkas seem harsh and may have an aftertaste. Premium vodkas are generally smoother in character. I find potato vodkas in particular to have more of a sweet and creamy flavor profile.