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Keyword is targeted ads, it revolutionised the market and made FB and Google rich. The only way to sell an ad placement to white males, with >100k income, in t
by auslander 8y ago
Keyword is targeted ads, it revolutionised the market and made FB and Google rich.
The only way to sell an ad placement to white males, with >100k income, in this zip code, with specific health problem is to track those people, and Google tracks them all.
FB gets data from your posts and messages, Google gets it from your emails, files, searches, location. Both get data from your browsing history (Like buttons, G-Analytics scripts), as do all the rest of third party trackers (cookies).
- deleted 8y ago[deleted]
- cromwellian 8y agoGoogle makes most of their money from AdWords which is keyword targeted advertising buy and large. People way overestimate the helpfulness of profile targeted advertising vs search term targeted ads.
- auslander 8y agoWithout real numbers, like AdWords vs Profile Ads, one has to rely on common sense, in my sense, profiling is a gold mine. Below is a random quote I Googled up :) In practice, this means that Google can now, if it wanted to, build up even richer profiles of named individuals’ online activity. It also means that the DoubleClick ads that follow people on the web could be personalized based on the keywords that individuals use in Gmail. https://www.theguardian.com/technology/2016/oct/21/how-to-disable-google-ad-tracking-gmail-youtube-browser-history https://www.theguardian.com/technology/2016/oct/21/how-to-di... What about Adwords Customer Match, identity-based targeting ? (updated in 2018, by Erin Sagin is the Global SMB Solutions Go To Market Lead at Google) https://www.wordstream.com/blog/ws/2015/11/02/adwords-customer-match-setup https://www.wordstream.com/blog/ws/2015/11/02/adwords-custom...