The coffee you posted is arranged in a aesthetically pleasing manner which justifies a higher price for the yuppies who don't have the time to cross shop. The

The coffee you posted is arranged in a aesthetically pleasing manner which justifies a higher price for the yuppies who don't have the time to cross shop. The higher price may make people think they are buying a premium quality product, and derive additional pleasure of consuming luxury goods even while not knowing it was marked up peasant food.