Thanks. I had genuinely misread that em dash as, well, an em dash. I hadn't seen that you could it like a single word, which is obviously how it was meant. Edit

Thanks. I had genuinely misread that em dash as, well, an em dash. I hadn't seen that you could it like a single word, which is obviously how it was meant. Edited. Still, the difference is enormous. Your explanation is so much better. Eg you used words like "servers" and "something bad" and "notify the right person". I still maintain that their landing page scares startup founders away and that we can safely deduct they don't make the majority of their money from VC funded companies.