This is just what is expected: the vendors do this because they need to shine in these meaningless benchmarks because that's merely the name of the game. The te

This is just what is expected: the vendors do this because they need to shine in these meaningless benchmarks because that's merely the name of the game. The tech magazines are in between: they publish results in reviews and phone comparisons but it seems that not many people really buy phones based on benchmark scores. They might give some overall idea of whether the phone is middle-end or high-end, but differences within one category tend to be small enough to not matter for the general buyer. To fix this, there should be different runs for these benchmarks. A max-clocks run with the phone set in an actively cooled cabin to see what the hardware can theoretically do at its very best, and another run in non-actively cooled room temperature with the test running for about an hour to rule out any benefits from temporary boosts or ignoring thermal limits to get an idea of continuously supported performance. Even those results wouldn't really tell much to the end-user. I always suggest my friends and relatives to buy a phone with excessively large memory and storage space because lack of memory and storage really is what turns phones slow after a few rounds of application and system updates. The performance edge on mobile is thinning out pretty much what happened with PCs. Ditto for memory and storage. Early on, vendors competed on who has the highest MHz cpus but somewhere between 1-2GHz the performance got high enough in nearly any case. 95% of people could buy about just any PC or laptop and it would be "fast enough". There's gigabytes of memory in even the sloppiest laptop these days, and enough SSD to make things fly. The same will happen with phones which makes it impossible to buy a phone that is too slow. At that point components with lower performance and less capacity will become more expensive due to the lack of volumes, that no vendor will bother any longer.