4 ms·

Thanks for the tip, amazon has my order. Does he delve much into online copy writing techniques? I'd imagine it's quite a different beast to traditional print

• niccolop 16y ago
  He doesn't per se discuss online copy writing... it was written in the 60s :-) But he talks about direct response ads, which can be seen in light of A/B testing, on web pages. For example, by changing one word, the response rate was increased 20-30%. I earnestly don't think it's that different a beast. The techniques always remain the same, so why not learn from the master? For more recently written stuff, I think groupon do a really good job, and you can find their stuff online: https://docs.google.com/View?id=dmv9rbh_11gtqx983t https://docs.google.com/View?id=dmv9rbh_11gtqx983t
  • pmjoyce 16y ago
    I've ordered the book, even if it's not current it might help put me in the frame of mind I need to approach this. Thanks for the Groupon link.